How we helped IdentityTheftFacts.com create a website to share their valuable information with the world.
Identity Theft Facts came to us to create a website from scratch. They wanted to appear as an authority on identity theft information. We designed them a content based website. We wanted to make sure that people visiting the site got the impression that identity theft is a serious crime and that they should be concerned about themselves.
We made sure to make the non content pages very focused with a clear path for the visitor to take. For example, the comparison chart page we designed has a very clean open design with a very clear choice to take.
The logo created for IdentityTheftFacts.com needed to fit in with their theme of being an authority on their subject as well as instilling visitors with certain emotions such as: fear, worry, anxiety, etc. We accomplished this by using a bold font along with a color palette (black and red) that supports these emotions.