One of the great luxuries having multiple revenue streams affords a company is the ability pick and choose what projects to take on. With our company we try to only take on projects where the outcome is win win. Recently, we took on a client that had just redesigned their website and wanted to focus heavily on the optimization of it. They were referred to us by a former colleague of mine at the advertising agency I use to work at.
Free Pay Per Click Resources
June 4, 2010 in PPC, Resources By Paul Baumgarthuber |Creating and updating PPC campaigns can be tricky and time consuming. Luckily there are free tools to help streamline the process. Google Keyword Research Tool – The Google keyword tool provides a wealth of information when determining what keywords to bid on. It can tell users the search volumes for the three different match types (broad, phrase, exact), estimated cost per click, competitiveness of the keyword…
Google’s New Keyword Research Tool
May 21, 2010 in Marketing, PPC, SEO By Paul Baumgarthuber |As usual Google is releasing a new version of one of their many services. This time they have decided to revamp their already useful keyword research tool. Some new features that they have added over the old version are…
Determine Seasonal Search Volumes
April 2, 2010 in Marketing, PPC, Resources By Paul Baumgarthuber |Anyone that has ever created a PPC campaign knows that Google’s keyword tool is a God sent. It can tell you the search volumes for the previous month, average search volume over the previous year, estimated CPC’s and how much advertising competition there is for specific keywords. One limitation that presents itself with the system is when trying to figuring out seasonal…