Our Thoughts

Our thoughts and ramblings about business and such. We like to share valuable information with the world.

SEO

Basics of an SEO Action Plan

August 25, 2011 in Optimization, SEO By Paul Baumgarthuber | Comments

One of the great luxuries having multiple revenue streams affords a company is the ability pick and choose what projects to take on. With our company we try to only take on projects where the outcome is win win. Recently, we took on a client that had just redesigned their website and wanted to focus heavily on the optimization of it. They were referred to us by a former colleague of mine at the advertising agency I use to work at.

rapex-contracting

What’s In A Name?

June 6, 2010 in Business, Domain By Paul Baumgarthuber | Comments

Starting a new business or website can be a very stressful and overwhelming experience. With so many different details that need to be taken care of it can be easy to rush through some very important decisions like choosing a name for the business or website. Many people might think a name is a name and the implications of choosing a name are not paramount. In my opinion it is one of the most important factors…

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Free Pay Per Click Resources

June 4, 2010 in PPC, Resources By Paul Baumgarthuber | Comments

Creating and updating PPC campaigns can be tricky and time consuming. Luckily there are free tools to help streamline the process. Google Keyword Research Tool – The Google keyword tool provides a wealth of information when determining what keywords to bid on. It can tell users the search volumes for the three different match types (broad, phrase, exact), estimated cost per click, competitiveness of the keyword…

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Google Wave, Keeping Small Businesses Organized

June 4, 2010 in Business, Management By Paul Baumgarthuber | Comments

When Google announced that they were coming out with a new collaborative platform that would change the way people viewed email and instant messenger services, I was a bit skeptical. Then there was a promotional Google Wave video released showing how it worked I had some difficulty understanding…

google-keyword-tool

Google’s New Keyword Research Tool

May 21, 2010 in Marketing, PPC, SEO By Paul Baumgarthuber | Comments

As usual Google is releasing a new version of one of their many services. This time they have decided to revamp their already useful keyword research tool. Some new features that they have added over the old version are…

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Java PermGen Memory Leak when Redeploying a Web Application

April 29, 2010 in Development, Java By Chris | Comments

As I suspect may typically be the case, it started with java.lang.OutOfMemoryError: PermGen space after restarting/redeploying one of my web applications several times. It ended with my moving application libraries from the deployed web application library folder to the web server’s…

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Determine Seasonal Search Volumes

April 2, 2010 in Marketing, PPC, Resources By Paul Baumgarthuber | Comments

Anyone that has ever created a PPC campaign knows that Google’s keyword tool is a God sent. It can tell you the search volumes for the previous month, average search volume over the previous year, estimated CPC’s and how much advertising competition there is for specific keywords. One limitation that presents itself with the system is when trying to figuring out seasonal…

Search Engines

How The Art Of SEO Has Evolved

March 30, 2010 in Optimization By Paul Baumgarthuber | Comments

Search engine optimization has long been held as a black art or type of witch craft to most of the world. Through search engine alchemy an optimizer would cast a spell to the Google god and a clients website would magically appear in the top position in the search engines. In the early days of search engine optimization these feats could be achieved through white hat methods…

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Productivity in Paradise

March 30, 2010 in Business By Paul Baumgarthuber | Comments

Why do entrepreneurs stray from the path of 401k’s, health insurance, and a steady paycheck? The reason many entrepreneurs choose the path they do is to gain flexibility and freedom in their lives, holding those two ideals higher than the security of a corporate 9-5. This concept becomes even more of a truism for web based…